Our mission is to produce good quality footwear maintenance products in line with the world standards, offer these products to the consumer at accessible prices and to become a production and marketing company that contributes value to the consumer and to its stakeholders.



To become a company that conducts business on a global scale on footwear maintenance products, offer original and meaningful benefits to the consumer and to be a leading company that contributes “value” to the lives of the society and its stakeholders.